Each AGL business unit is committed to adhere to brand standards while achieving profitability, customer satisfaction, and employee satisfaction goals.
As a professional hotel management company, we strive to be competitive to surpass the expectations of our client-hotels.To achieve these goals, we provide support services in two critical areas of hotel management: Operations and Marketing.
Cost-effective management is at the forefront of our management practice.
- We provide seasoned hoteliers and highly trained personnel while guaranteeing a competitive manpower cost
- Affiliation with us ensures access to reliable hotel suppliers that extend preferential credit terms
- Operating costs in Sales and Marketing, Front Office, and Purchasing are reduced through:
- joint advertising, travel trade show participation, sales collateral conceptualization and preparation, in-house customer database management, and cross-selling among our managed properties
- inexpensive access to Front Office Management Systems and software and international service providers
- volume purchase of hotel supplies through our Centralized Purchasing Unit
- To ensure consistent and effective customer service, manuals on policies and procedures, training programs, and quality assurance tests have been designed and are being implemented in all its managed hotels. Periodic monitoring ensures that costly mistakes in operations and guest services are prevented
- Our executives are qualified to conduct in-house employee training programs. This eliminates the need to hire consultants
MARKETING AND SALES SUPPORT
The AGL Sales & Marketing team provides strategic guidance and leadership to build guest loyalty and enhance brand recognition. Conceptualization and preparation of relevant marketing materials are given to generate awareness and recognition of the brand.
- Stationery- business card, letterhead, envelope, etc.
- Company Brochure
- Product/ Service Brochure
- Promotional Flyer
- In-room Flyer
- Audio Visual Presentation
- Press Kit
- Company Fact Sheet
AGL provides website design and development to augment online sales and hotel visibility. We also apply cutting edge digital marketing technique and search engine optimization.
We develop press kits to help raise public awareness of our hotels.
AGL offers laundry operation services and is currently servicing several deluxe hotels and fine dining restaurants. This venture is headed and supervised by a Laundry and Linen expert who holds various local and international degrees and training certificates.
Every individual hotel and resort is unique. They cannot and should not be forced into an operating template or “conformity standards” commonly applied by international management companies. Every property should be handled with a fresh perspective. To appreciate its inherent beauty and be able to use it to maximize investment returns for our various stakeholders.
VALUE-ADDED MANAGEMENT SERVICES
A successful hotel and resort operation should operate using these pillars—PEOPLE and SYSTEM.
PEOPLE. Our management team are experienced professionals with superior experience and training necessary to providing impeccable hotel and resort management service. Our exceptional knowledge of various innovative strategies creates a wide array of opportunities to maximize whatever resource given to us. We are not limited with what we have, but create ways of learning and advancing our own skills by opening ourselves to new hospitality trends and opportunities.
SYSTEM. We are in a strategic position where we can gain access to the best systems, manpower sourcing, skills training, material resources, operating supplies, and industry networking.
AGL prides itself to being among the few in the Philippines who work closely with property owners. We know the importance of collaborative work, that is why we listen. We listen to the owner’s specific needs and desires and bring in expert advice. We conduct operational and marketing reviews to identify common pitfalls in operations, marketing, and financial structure. Together, we combine tradition and modern trends to come up with timeless solutions and approaches to benefit our partners and stakeholders.
COST-EFFECTIVE MANAGEMENT SYSTEM
AGL implement a cost-effective management system that produces a long-term and profitable relationship with partner owners and developers. We set realistic goals for the property and maximize available resources to achieve the owner’s goals.
HARMONIOUS EMPLOYEE RELATIONS
We believe that goals are accomplished through people. Recognizing the potential of our employees and creating an environment where they can grow and mature is important in the success of our hotels. Stringent employee selection is applied and training opportunities are provided to give them the necessary skills to improve their work. Quality leadership and teamwork are also important in making sure that set goals and objectives are achieved. On top of these, we strive to create a happy workplace because we believe that this happiness will translate in the way they handle our valued customers.